Thursday, December 10, 2009

Master Plan!




So this assignment was for Air Tran GO!, Air Tran’s inflight magazine. They are one of my oldest clients, and they’ve been great about letting me get creative and take some chances with my work. This piece is one of my new favorites, because I got to just go crazy with it and they even let me design the title! Great fun.

These were the sketches:


And here is my original image!


For those who know me, you know I love art deco...for this I was trying to channel that "stylized industrial" feel. My style sort of changes depending on what type of assignment I get, and I felt the one I chose worked really well here. Here's hoping for more good fits in the future!

thanks to my Designer Elsie Aldahondo and AD Shane Luitjens!

7 comments:

EDD said...

This looks fantastic. A great blend of Art Deco and your style. Megan and I will be flying Airtran soon, we'll keep an eye out for your work!

Dignon said...

I like this piece a lot. The colors, the style, the imagery is great. Would make a swell mural in the lobby of a venture capital firm!

Dignon said...

P.S. I love the hand holding a taco. :^o

Dignon said...

P.P.S. Watt? You don't like energy efficient CF bulbs?

Jeremy Enecio said...

i thought i had commented on this, but apparently not. this is just gorgeous kali! i loved seeing it in progress too. such a well balanced piece. also really love the subtle antiquing textures in your more recent stuff.

Jordie Bellaire said...

It's gorgeous! Everything about it came out completely GORGEOUS. Consumers will eat it up, I'm sure.

EDD said...

I saw this in the mag on the my flight back to Chicago! The colors were a bit duller, but it was definitely the best piece in the issue.