Monday, July 23, 2012
Swifter, Higher, Stronger...Sexier?
An illustration in this past weekend's Boston Globe Magazine about the uniforms for female Olympians. Some sport leaders want to create "a more female aesthetic", i.e. sex appeal, to draw in more crowds and attention for female sports--but this can come at the cost of athlete practicality and performance. This year boxing and badminton started requiring all female competitors to wear skirts, but later dropped the rule after bad press and complaints from athletes. Female beach volleyball players have always been required to wear bikinis (and some feel most comfortable in them), but the association recently changed their dress code to allow for shorts and t-shirts too.
Yes, aesthetics can have a powerful effect--drawing a bikini'd butt will almost certainly direct attention to the article-- but I think the article's writer, Shira Springer, sums up the issue nicely "The Games should showcase the world’s best athletes at the peak of their abilities, and that means team uniforms should be about practicality and performance, not eye candy."
Thanks again to AD Ryan Huddle! You can read the rest of Shira's article here.